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How to Protect your Invention or Idea
 If you are based in the West / South West of Ireland and would like to be part of our next CEO Roundtable session, contact Avril Mc Hugh @ 01 4792144 to book your place.
Next Event
Topic: "How to Protect your Invention or Idea"
Keynote Speakers:
Liam Birkett - Intellectual Property Consultant
Gerry Parascandolo - Brown Rudnick Berlack Israels
Date: Thursday, December 4th, 2003
Time: 2 - 6pm with a drinks reception afterwards
Venue: Radisson Hotel, Galway
 Liam Birkett's career began in office management, Carton Brothers, wholesale grocers, then extended into sales and marketing. He was involved in the launch of Mace and VG group trading in Ireland. His experience extended into wholesale, retail, cash & carry, direct marketing and consultancy on a national and international basis. He then worked in the cosmetic industry and later moved into O'Kennedy Brindley Advertising as an account executive.
With colleagues from the advertising agency, he founded Bernardini, Birkett & Gardner Ltd, a design/marketing consultancy which, for more than 20 years was responsible for corporate identities and many marketing initiatives for Stokes, Kennedy Crowley, Waterford Foods, Monaghan Co-op, Smurfit/K Club, GAA branding as well as graphic and packaging projects for high profile clients. He also, as special projects, undertook major international marketing assignments for high profile clients, Irish Biscuits, and PARC to name but two.
One such commission was for O'Darby Irish Cream liqueur, leading to being appointed marketing, and then managing, director of the company. He launched the product on 17 world markets overseeing its development and ultimate sale to the Bacardi Corporation. He has marketed in half the states of the United States and also worked for the Peoples Republic of China advising them there on how to develop products for the West and market them over here.
Liam Birkett had his own design and Marketing consultancy for 25 years.He has been responsible for a wide variety of name creations, product development, copy platform and advertising concepts; then branding and marketing such goods and services internationally. Being an inventor who has experienced the patenting process first hand and sold the inventions, he is acknowledged as working in familiar territory by those he advises. For the past 7 years he was been an intellectual property consultant with the biggest IP firm on the island.
During this period he has been constantly on radio, TV and in newspapers and magazines north and south of the border and England, where he is sought out as a pundit on such matters. He has been repeatedly asked back to speak to university classes, business groups and professional bodies both national and international.
His unique skill is to see matters from a marketing and sales perspective and utilise IP as a marketing tool and impart it appropriately to his audience whatever its composition. With the expertise founded in his earlier business he can demonstrate how this can be fully exploited creating on-the-spot examples. This he is able to do in an easy-to-comprehend manner. He can show how dangers can be avoided, businesses can be improved, find new angles for old business, dream up new lines, utilising IP for market advantage. Moreover, he can demonstrate how all this can be utilised to obtain publicity for the resulting business, product or service. Again, these claims are based on results he himself has achieved without a media spend.
One of the reasons he is asked back to address groups and advise companies so often, is that his is not a legal dissertation on IP. His practical approach shows how it can be used as a sales and marketing tool. In so doing he shows how to exploit areas of intellectual property that, to date, have been under utilised (or not used at all) to provide a competitive edge to those involved.
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Using Intellectual Property Effectively for Strategic Business Needs
To remain competitive in today's business environment, companies need to explore new ways to use their Intellectual Property to advance their strategic business position. At the next Insight Exchange Session we will discuss Intellectual Property as the new asset class and the financing vehicles available for effectively packaging Intellectual Property to generate revenue.
Discussion Topic: "Turning your Intellectual Property into Cash"
Date: Thursday 12th June 2003
Venue: Radisson SAS Hotel
Stillorgan
Co. Dublin
Time: 9am - 1pm (Light lunch will be served)
(From here on, content to sit on site – Insight Exchange Section – also can we change the graphic)
Keynote Speaker: Mary Martin, VP Business Development - Elan
Mary Martin, Ph.D. Biography
Drug delivery technology and product development have been key features of Mary’s 14 years at Elan Corporation – from the view points of R&D leadership, project and portfolio management and most recently, business development. In recent years Mary led Elan’s drug delivery research group in Dublin which focused of the delivery of biotech drugs and included the management of a network of research partnerships with world -leading companies in vaccines, gene delivery and antisense oligonucleotides. Currently Mary is focusing on IP asset divestment and other aspects of rationalising Elan’s business. Mary holds a B.Sc. (hons) and Ph.D. in Pharmacology from University College, Dublin.
Guest Speaker: Mark S. Leonardo, Partner - Brown Rudnick Berlack Israels
Mr. Leonardo is particularly active in counseling clients in connection with the acquisition and protection of intellectual property rights in corporate transactions, including strategies for protecting their organization’s intellectual property, evaluating the intellectual property of their prospective business partners, assessing merger candidates, corporate due diligence, and intellectual property investigations in conjunction with private venture financing, public offerings, mergers, acquisitions and divestitures.
Additionally, Mr. Leonardo represents high technology companies in areas of complex patent litigation. He has advised both plaintiffs asserting their patent rights, and defendants opposing charges of patent infringement. Work on patent litigation and litigation counseling has been in the areas of medical devices, mechanical instruments, and consumer products.
Guest Speaker: Christina Carroll, US Corporate Finance Partner - Ernst & Young
Christina Carroll is partner of Corporate Finance at Ernst & Young. Prior to relocating to Ireland, she served as a managing director at E&Y Capital Advisors LLC in Los Angeles, California and focused primarily on financial advisory of companies in the technology and telecommunications sectors. Christina has extensive experience in advising CEOs, management teams and boards of directors on corporate strategy, mergers, acquisitions, IPOs, capital raising and restructuring. In a previous role at Duff & Phelps, a national investment bank, she specialised in the issuance of fairness opinions on public and private transactions as well as valuations of companies and securities.
Please email jenny.keane@ie.ey.com if you would like to attend or call 01 475 0555.
Due to the nature of this working session, only the first 25 CEO's to register will be able to attend.
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New All-Island Seedcorn Competition
€220,000 to be won for the best business plans on the island. In response to the continuing lack of early stage/start-up funding on the island of Ireland, EquityNetwork, a major initiative of InterTradeIreland, is delighted to announce the first All-Island Seedcorn Competition.
We are offering €100,000 for the best business plan on the island and six regional prizes of €20,000.
How to enter
Entrants must first register to receive the Official Rules and Entry Kit. Having registered entrants must then submit their business plan. The deadline for return of business plans is 5pm on 30th September 2003.
To Register
To register and receive the Official Rules and Entry Kit please complete the form click here.
For further information, or to receive a copy of the Private Equity Information Pack, please email seedcorn@intertradeireland.com or call the EquityNetwork team: +44 28 3083 4151 (ROI: 048 3083 4151)
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Turning your Intellectual Property into Cash
To remain competitive in today's business environment, companies need to explore new ways to use their Intellectual Property to advance their strategic business position. At the next Insight Exchange Session we will discuss Intellectual Property as the new asset class and the financing vehicles available for effectively packaging Intellectual Property to generate revenue. The speakers will address the structures being employed by sophisticated companies, the accompanying risks and benefits, as well as provide a checklist to help answer the question, "Will this work for me?" As a member of the Excellerator Programme you are invited to join our next CEO Roundtable Insight Exchange Session. For your benefit we are keeping the attendee numbers down to 20 CEO's, this allows for greater participation and ensures your questions and queries will be addressed.
Discussion Topic: "Turning your Intellectual Property into Cash"
Date: Thursday 17th July 2003
Venue: Radisson SAS Hotel, Galway
Burren Suite
Time: 6.00pm - 9.30pm
click here for more info
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Launch of Excelleratoronline
Date: Wednesday 9th March
Venue: Four Seasons Hotel, Ballsbridge, Dublin 4
Speaker: Denis O Brien, Communicorp Group, Chris Horn, Iona Technologies
Time: 5pm - 7.30pm
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Insight Exchange
We have successfully held a number of Insight Exchange covering topics of value and interest to the Entrepreneurs such as "Route to Market", "Managing your processes to increase Revenue" and "Structuring your Management team for getting funded". The Members have, to an extent designed the programme according to their needs which pinpoints the knowledge and experience they need in order to accelerate their business.
Our next Insight Exchange will be covering the topic of Intellectual Property and How to Manage it.
Is Your company using it's Intellectual Property effectively for strategic business needs?
To remain competitive in today's business environment, companies need to explore new ways to use their Intellectual Property to advance their strategic business position. At the next Insight Exchange Session we will discuss Intellectual Property as the new asset class and the financing vehicles available for effectively packaging Intellectual Property to generate revenue. The speakers will address the structures being employed by sophisticated companies, the accompanying risks and benefits, as well as provide a checklist to help answer the question, "Will this work for me?"
You will shortly receive an invitation to this event. It will be held in Dublin, Cork and Galway.
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Structuring
